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In “Conceptions of Professionalism,” authors Ken Bruce and Abdullahi Ahmed delve into the intricacies of what professionalism means to those holding the esteemed title of CERTIFIED FINANCIAL PLANNER™ professionals. This research is pivotal in deciphering how these professionals perceive professional behavior and conduct. As financial planning is carving its space as a nascent profession, understanding its professionals’ perception of professionalism is crucial. It illuminates the path for those accountable across the global financial planning community to formulate relevant, precise, and meaningful professional standards for financial planners.
The authors utilize the innovative research methodology of phenomenography, which allows them to articulate the varying ways people perceive or experience a phenomenon. This approach is particularly effective in studying the abstract concept of professionalism. This study amplifies the voices of financial planners featured in the research, offering invaluable insights to standard-setting bodies striving to comprehend professionalism from the professionals’ perspective.
The research’s findings on the concept of professionalism will be beneficial not just for the financial planning realm, but also for those interested in understanding professionalism in a broader context. The methodology applied in this study will also serve as a resource for researchers contemplating phenomenographical studies in other fields.